Disney Villains: Books & Brews, A Serena Valentino Villain's Experience
In celebration of Serena Valentino’s captivating book series, Disney Villains took over a NYC Daily Provisions cafe during New York Comic Con 2024. This public pop-up offered Disney fans a chance to immerse themselves in villain-themed branding, enjoy custom themed lattes, and purchase Disney Villains books on-site. Media & influencers were treated to a signature latte and a themed gift bag. The spotlight lattes included the 'Mistress of All Evil Latte' & 'Fairest of Them All Latte,' embodying the magic and mischief of Disney's most iconic villains (Maleficent and The Evil Queen). Images courtesy of Disney, all photographs by Daniel Roa.