These images document the vibrant and immersive Disney Publishing booth at New York Comic Con 2024. Highlights included sections dedicated to popular books like Sally’s Lament, Percy Jackson, and Gravity Falls, complete with a fun Marvel Ipad video game station. The event also celebrated the release of Witches Run Amok: The Oral History of Disney’s Hocus Pocus, with author Shannon Carlin signing copies of her book. Each image captures the dynamic energy, creative design, and memorable fan interactions that made the Disney Publishing presence a standout at the event. Images courtesy of Disney, all photographs by Daniel Roa.